What exactly is a blog and what is the difference between it, a site and a landing page? Every single blog is a site, but not every website is a blog. A website is something static, so you can think of it as your brochure. A blog is an interactive site built on an open source platform such as WordPress, with space for comments, videos and relevant information. Your blog is actually your own news channel, that will make your brand and business more visible through search engines by providing useful content. On a blog, the user can not only get quality information, but also collaborate and participate by leaving comments, subscribing to a newsletter, joining a groups, or sharing links for your post on your blogs, Twitter, Facebook etc.
Having a blog is developing a two ways communication road with your clients
A landing page is a promotional way to use your WordPress site, or your blog, as a call to action to purchasing your products and services. A landing page is an informative/virtual promotional material and shortcut that attracts, educates to finally converts visitors and potential clients into real costumers.
Why Online Marketing & Social Media are so important?
Including Social Media in your Marketing Strategy is a great way to create a digital word-of-mouth about your brand, besides giving to Internet users and professionals great content to talk about, so they can naturally share that information with their friends, families and contacts, giving your business more visibility generated through Inbound Marketing.
Your potential clients and costumers find you instead of you having to chase them!
Social Media obviously doesn’t work overnight and you should expect a six to twelve months period after serious effort to actually be able to start measuring data and profits. But what you should expect as result, after your Online Marketing & Social Media Strategy is implemented?
- To Educate, Entertain and Engage your clients and website visitors in topics about your niche, topic or area of expertise;
- To develop a strong Internet presence online and become an authority online and offline when it comes to market or area of actuation, not only in your town, city or country, but in the whole world;
- To convert readers and people that Google information about what you do and sell into loyal readers and followers that will spread the word about your business;
- To become your own PR & Media channel, by creating original and quality content about your brand;
- During the era of Blogs, everybody has a voice, so why wait for a mainstream media vehicle to do and article about your business, if you can do it yourself, publishing blog posts, pictures and videos that people can find forever?;
- To become and educational resource online when it comes to your subject.
A couple things not to forget about Social Media… The rule #1 is GIVE FIRST IN ORDER TO RECEIVE. Also, Social Media is not going to work if we don’t have the commitment of understanding of it as your free product.
Another very common question is “Why having followers and fans is so important nowadays?”. Having a blog or a site with followers and fan is compared to a traditional TV channel or show audience. An expressive amount of followers and friends represents how many people really trust your business and and are willing to use and talk well about your brand’s products and services.
You probably hear a lot about it, but do you really know what exactly SEO is? SEO stands for Search Engine Optimization, which means optimizing your site/blog for search engines like Google, Yahoo, Bing, Ask etc., by creating the right content, and naming your pages and files properly and several other actions. We can say Search Engine Optimization is a technique and demands certain knowledge and skills.
Why include SEO in your Online Marketing Strategy?
Besides creating great content to attract visitors, clients and fans, it is very important to optimize everything that is posted on the web, so people can actually find it in a very easy way. “What is the point of having the most beautiful website ever, if visitors can only get there if they have the exact address?”.
What should be your goal when implementing an Online Marketing & Social Media Strategy? Make Social Media and SEO the most important part of your Marketing, so you can be found not only by your name, but also by the products you sell and the services you offer. Having an Online Marketing & Social Media Plan in place will make you able to promote your brand for a more target audience, who is in fact looking for the things you can do.
So don’t forget: “Social Media is Market Research”, and the best way to listen and get direct feedback straight from your audience