Make your business free of the Yellow Pages and advertise for free using Inbound Marketing online

You know you have a good product, but is difficult to make sales because the costumers can’t find you? Then you figure you need some marketing and advertises: flayers, Yellow Pages, announces on newspapers… Okay, might work, but this is kind of expensive. Besides that, why do you think people are going to choose your product in the middle of so much information, so many options?

Don’t get desperate. Breath and think about Inbound Marketing. Instead of getting yourself out there and trying to catch people’s attention in an ostensible way, make the costumers find you. They prefer this way.

The biggest tip on this post is:

Give up information for free
Sell your knowledge, expertise and solutions

What it means is nowadays, with so much free information, people search, compare and need to trust your product and your brand before purchasing. You educate first, and then you sell.

Blogging and Social Media have been doing an amazing job when comes to advertising your business for free online. Check out these videos from HubSpot, witch are Inbound Marketing campaigns for itself. HubSpot is authority on Inbound Marketing and their videos are fun, funny, instructive and really make you feel like “Hum, I want to learn more about this company and its products”.

The video below became and internet viral campaign and it is a parody of Alanis Morissete song “You Ought a Know”.

This second video is another fun approach from HubSpot for telemarketing sales and old school marketing techniques. Have fun!