Duplicate Content & Multiple Site Issues from SES NY 2009

Wow, here we go! Search Engine Strategies New York 2009 was great. I would like to talk about the dos and donts of duplicate content, one of the most interesting panel discussions on the event.

More and more site owners are concerned about Duplicate Content & Multiple Site Issues, Search Engine such as Google or Yahoo can penalize you if you have more than one page or site with the same content. That is what we call duplicate content.

If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.So here are a few highlights from that session.

1) Duplicate content is not good always change it up new text keywords and overall content.

2) Always use a 301 redirect when using more then one URL to pint to one site or blog.

3)Having your brand name on more then one platform as a blogger only works with content that is not the same.

Guy Kawasaki’s controversy surrounds SES NY 2009

The controversial Guy Kawasaki opened up a huge discussion about the way he uses Twitter during the 10th edition of the Search Engine Strategies New York 2009. One of the biggest event that highlights Search Engine Optimization and Search Engine Marketing Strategies for beginners and advanced took place in the Hilton Hotel, in Manhattan, from March 23rd to 27th.

The topic of Kawasaki’s keynote was “Twitter As a Tool for Social Media”, but a lot of people left the place thinking as Twitter as a tool for spamming your followers. He actually showed tricks and tips to upgrade your followers numbers and demonstrated how having more than 96,000 followers can be something powerful.

Guy also presented a few tools and platform he uses to send automatic answers to Twitter’s users, and how he selects interesting or bizarre links just to be Re-Twitted.

Here it is a list of tools Guy Kawasaki aplies to power his Twitter use:

• Retweetist: Used to repeat some information previously tweeted by another user
• TweetDeck: He shows his personal TweetDeck and how things are all broken out.
• Twhirl: He uses Twhirl to monitor his two Twitter accounts
• CoTweet: Built for companies who are tweeting. It’s Web-based and suggested for people who have multiple accounts or multiple people. You can assign tweets to people and monitor tweets.

Citizen Jornalism tips using video blogs to ad value to your stories

Seven Tips to better Citizen journalist video reporting.

1) Get The flip Video Camera this baby comes in HD and is very sleek.

2) Take the Flip where ever you go this is the most important rule next to keeping it charged or new batteries on hand. Depends on the unit you buy.

3) Keep your eyes open practice on small stuff like planed events in your area to get the hang of it.

4) When you see braking news get in the mix. Ask others main stream reporters the facts if you come of the right way they will help you out.

5) Find your way in this is not easy but can be done even covered in mud from your day job.

6) Be creative find your way in be nice and act confident.

7) Start a Citizen Journalist blog of your own and start Fliping out stories the day you get the camera.

The video below is Rick Bellini and Robert Bellini talking about airplane engine explosion of their varsity Heating and Plumbing building in Flushing Queens NY.

Louisville Budget Travel Examiner: Get paid $100,000 for spending six months on Australia’s Great Barrier Reef

Louisville Budget Travel Examiner: Get paid $100,000 for spending six months on Australia’s Great Barrier Reef

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Bloggers School is Covering the Conference and Expo Search Engine Strategies NY 2009

Search Engine Optimization and Search Engine Marketing are definitely topics every Professional Bloggers should know about. The fact that regular users are now creating content (even if they are just leaving a comment in some page) changed totally the SEO and SEM prism.

If you want to learn more about these topics you better get sticky to this site. Bloggers School is going to bring you the best of the Conference and Expo Search Engine Strategies NY 2009. There are lots of great tracks about Blogging and new media.

We will find out more this Wednesday 8PM EST on Bloggers School Radio. We will talking about the event’s calendar and the classes and workshop we will attend.

Next week, Wednesday 18th we will talk to Matt McGowan, VP & Publisher for Incisive Media Plc. He oversees all marketing activities for the ClickZ Network and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.

Prior to joining Incisive, Matt was a Vice President at PropertyRoom.com, where he oversaw all Sales, Marketing and Operations for the Southern California based Auction Services Company. Earlier in his career in San Francisco, CA, Matt developed an e-business strategy for the multinational publishing house, Pearson Plc, and prior to that Matt worked on the institutional desk for Schwab Capital Markets and Trading a division of Charles Schwab Inc, in New York, NY and San Francisco, CA.

Our other special guest is Matt Peters from Pandemic Labs. His company is specials and Viral Marketing, a type of virtual word-of-mouth.

So if you have questions, write it down and give us a call. (347) 215-7878 between 8PM and 9PM EST. If you miss it, you can always listen to our archive.

How to Get Product Reviews That Can Drive Traffic And Affiliate Sales to Your Blog

The picture below is of Pineapple Jerky from Jerky.com

Check out our first review on Pineapple Jerky Review on our Camping Stories blog.

Product reviews are hot right now and can help you and the company your reviewing drive traffic and Affiliate Sales if you like the product. Also it will help drive links to the authority page 1 of Search engines like Google. By adding Videos and internet radio,pod casting and Social networking in the mix what will start to emerge is your own media company. Product reviews, affiliate marketing,Press releases, Sponsorships,ad campaigns and more.

How do you get started doing product reviews?

1) Look over your blogs topic see where you can fit in there are plenty of companies who do get the point and learn to harness this new power of the Internet web 2.0

2) When you find your topics and have keywords in mind go to Google and search for the product you want to work and just add review to the end of the search.

3) When you find your topics market reviews then link those products to their companies4) Also you can just Google search on product review for bloggers this should help you find companies who Dig what you do and understand its power.

4) Call their PR or Marketing team introduce your self and your brand. You may have to talk with someone who wants to know more before you talk to the right person. These are the gatekeepers they mostly just don’t get it when it comes to new media. Don’t give up find your way through you to the one who will listen you can do it.

5) Once you got your contacts at the company see what they may have in lines of product reviews.

6) Now You have a product to review be honest don’t think because you are sent something that you have to be nice if the product is unsafe, taste bad or anything else let it be known.

7) Don’t be mean about a bad product be professional about your finds. Work with the company by providing feedback before posting a bad review. If you post a bad review you should let the company know so the can participate so they can grow from the user feedback.

Create good titles keyword rich, Carry major keywords into the post at the start of any paragraph then make it bold this will help spiders find it more easily.

9) Always provide a brief description of any pictures or video you post on your blog. This again helps Google see what’s in Video and Pictures, Also name your pictures with keywords when you first save them to your computer this all helps with Search Engine Strategies.

10) Always find out what the company wants your anchor text to be it is so important that you don’t just put Click here this has no SEO Value at all. It needs to be like Beef Jerky or Pineapple Jerky

to learn more about Search Engine Strategies in our Bloggers School post