Ashton Kutcher becomes the “First Millionaire” on Twitter and Domino’s Pizza loses millions in brand equity

by Carolina Frederico on April 18, 2009

Ashton Kutcher was the first person to reach 1 million followers on Twitter. He broke followers record and made history becoming first person to achieve this goal.

Yesterday was actually a big day for a lot of people to understand (or not) what is going on nowadays. Demi Moore’s husband showcased his victory on live on Ustream and post a video on YouTube, where he says he can’t follow himself, he is following us. Was funny to Kutcher saying that while he was reading a script. Even more when you realize that from more than 1,122,000 followers, he only follows 80 back. Is he really following us? Does he really care about the conversation? Or he is just surrounded by a very competent team?

Below, in this Ashton Kutcher’s video, you can see why the discussion just got started.

On the other hand, a multi million dollars brand lost equity by the use of New Media. We learned about the Domino’s Pizza incident from Gary Vaynerchuk’s video blog. Finally happened: somebody from inside a big corporation made a nasty video to and really committed the image of the brand.

Two employees appear in the video below sneezing over the food and putting pieces inside the nose. What to think after this? For the good and for the bad, everybody is using Social Media for branding their reputation.

From fast food workers to celebrities, be aware: the revolution is here.

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