Getting Sponsors for an event like Bloggers School Workshop

When you are throwing an event and you are looking for sponsors and partners, look around for companies that represent your community. You are more likely to land a successful event for your supporters if you add value to all involved. Here is what we did to approach companies we thought would match with the proposal of our event. Check out how you can do that yourself.

Find unique ways wrap ads into your event, like reaching out Pure Digital, the manufacture of The Flip, to give away one camera during our Content Creation lesson on our Workshop for the best Content Creation ideas. Since we are would be talking about using videos  to attract audience, we decided would be very convenient have The Flip as a partner;

Provide incentives to educate your audience. We talked to BlogWorld Expo and they are giving a free pass for the exhibition floor for the weekend for every one of our monthly workshops. One big winner is going to get a full pass for the conference and expo, from October 15th to 17th 2009, in Las Vegas;

Look out for companies that get what you are trying to do! Closing the deal whit Jerky.com provide us whit their new Pineapple Jerky as actually easier than we were imagining. In fact, they reached me out first because of my Going Hunting blog because the company understand the power of Social Media and having bloggers doing product reviews.

We also realize that a lot of coffee companies such as Starbucks and Dunkin Donuts are on Twitter so we figure that would be and excelent idea having a coffe shop sponsoring our Twitter Lesson. We notive a heavy conversation about coffee on Twitter and the way people like to actually enjoy it on daily basis. We are still waiting for responses. If it doesn’t happen for this first event, we are definetely making it happen for the next one!

John Ciampa moderates eComXpo panel “Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value”

The power of blogs ranking better than regular sites in search engine results made a bunch of fake blogs come out as pages called Flogs, a 3 million dollars a month industry that’s creating a stir through fake blogs.

The content publish on a lot of those site is copyrighted content from other websites with a ads and links to merchants products and services to generate money. What they are trying to do is push themselves up in the search engine on other people’s content and keywords.

Social Media is all about transparency, credibility and originality. Using fake content or fake bloggers to talk about you product and services might work out really well at first for traffic proposes. but at the end of the day the risk of being reported and having your site banned from search engine will probably wont be worth it. Besides that, the damage you can generate for your brand reputation is probably irreversible.

Another problem caused by people just copying and pasting others people content is generating duplicate content, what can make your blog or site to be penalized by Google. Read the Official Google Webmaster Central Blog to understand more about how to deal with duplicate content or how to report Google about people using your content.

To learn more about how far black hat affiliate marketers go to push the envelope on a Google controlled system you must register to the next eComXpo and join the panel “Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value”.

Check out a few topic that are going to be discussed on July 8th, at 4:20pm, which will be moderated by John A Ciampa, from Bloggers School:

• How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication?
• Will actions of the FTC deter black hatters from engaging in unethical practices?
• Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use
• Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value

Are part of the discussion panel:

• Jay Weintraub, CEO, LeadsCon
• John Reel, Internet Entrepreneur & Developer, www.GoTryThis.com
• Steven Richter, President, Media Breakaway
• Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com

What is an online archive?

An online archive is the way that most Social Network sites, Blogs and and other Social Media tools like Internet radio and video sharing platforms. When post an article, host a radio show, broadcast live or upload a video or a picture these sites automatically create a link address for your content online.  The link created for any content is called permalink, and besides being founded for search engines such as Google and Yahoo you can also use it to promote your content sharing the link, since it is going to take your readers strait to the page you want them to check.

Here is an example of what an online archive is and how it may benefit your brand online.  Last year a guy named Tony Lewis started a thread on BlogCatalog called “What was your last blog post”. Although these of threads do well if fell through the cracks in to darkness after 35 or so comments from other users.

When I visited BlogCatalog and that discussion was on the first page. I did not know at first that it was a year old. In just four weeks since someone brought this to the surface it lives on. I posted about # 40. This discussion is now at 240 comments and growing steady everyday.

This is why archive can help your brand online.  If you have a blog for example, all you posts will become a collection of posts that you can keyword and tag as you like. Lets say you are ahead of the crowed on a hot topic with the right keywords they will find your content no matter how old it is.