John Ciampa moderates eComXpo panel “Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value”

The power of blogs ranking better than regular sites in search engine results made a bunch of fake blogs come out as pages called Flogs, a 3 million dollars a month industry that’s creating a stir through fake blogs.

The content publish on a lot of those site is copyrighted content from other websites with a ads and links to merchants products and services to generate money. What they are trying to do is push themselves up in the search engine on other people’s content and keywords.

Social Media is all about transparency, credibility and originality. Using fake content or fake bloggers to talk about you product and services might work out really well at first for traffic proposes. but at the end of the day the risk of being reported and having your site banned from search engine will probably wont be worth it. Besides that, the damage you can generate for your brand reputation is probably irreversible.

Another problem caused by people just copying and pasting others people content is generating duplicate content, what can make your blog or site to be penalized by Google. Read the Official Google Webmaster Central Blog to understand more about how to deal with duplicate content or how to report Google about people using your content.

To learn more about how far black hat affiliate marketers go to push the envelope on a Google controlled system you must register to the next eComXpo and join the panel “Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value”.

Check out a few topic that are going to be discussed on July 8th, at 4:20pm, which will be moderated by John A Ciampa, from Bloggers School:

• How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication?
• Will actions of the FTC deter black hatters from engaging in unethical practices?
• Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use
• Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value

Are part of the discussion panel:

• Jay Weintraub, CEO, LeadsCon
• John Reel, Internet Entrepreneur & Developer, www.GoTryThis.com
• Steven Richter, President, Media Breakaway
• Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com