What is a Blog vs. What is a Flog

What is a flog? What defines a blog?

A blog is a weblog, an updatable website, where you post articles called blog posts. Your posts might contain pictures, videos besides text, but the most important thing is that blog posts are supposed to have useful content, information and resources about specific topics. Blog posts allow comments, that can be moderate or not by the blog owner. Another important and interesting characteristic is that in a blog you can easily tag the content of your posts by using keywords. That is how your post can be more findable by search engines like Google and Yahoo when people search using the same words you used to tag your content.

The bottom line is that every blog is a website, but not every website is a blog. Nowadays, a lot of people are using their blogs as a website installing plug ins like the WordPress. By doing that, besides a page for your blog, you can create multiple and different pages, like a website, where you can keep static information, like About Us, Prices, Location etc. Comparing to real life, your website is your brochure, and your blog is your news channel.

A flog is a fake blog used by people who don’t really care about quality content or sharing valuable info that may help others. Mostly used by New Age Affiliate Marketers who see this as a way to monetize only to hit a wall sooner than they think. The reason they burn out is that the info is the most important think people are searching for.

Bloggers School moderated a discussion about Flogs and Affiliate Marketing at eComXpo, on July 8th 2009. You can register even though the show is over, it is also free and the content is available for three months, if you want to play back the “Dirty Little Secret Panel”.