Affiliate Summit East 2009: Day 2
The second day at the Affiliate Summit East 2009 was a little bit different than the first one. On the second and third day we have keynote speaker to open the day.
The kick off was Chris Brogan, president of New Marketing Labs, opening keynote. He was joined by Julien Smith, co-author of his book “Trust Agents”.
A few ideas were the center of their speech. The first think they mention was the competition for attention we are facing nowadays and the three levels of attention:
Thinking of that, the boys gave up a lot of precious advices to make the difference and be on the top of the game. Here are few insights Brogan and Smith shared with the audience:
Create your own game
- Find you value differentiation, something that you have done that you don’t consider a big deal, but it is a lot for others, such as speak multiple languages, have a very particular job;
- Create a new word or expression for yourself, like Tim Ferris did with the Four Hour Work Week
- Learn the systems, what means understand how things works in different environments, so you can find your way in
- Find the agent zero, or the person who is influential inside or outside that group
- Seek for friction less distribution
- Be everywhere and create
Personally, my favorite thoughts from the keynote speaker are actually something that I am trying to do for a long time, but I do like their approach. Nowadays, it is very important to learn how to be human at a distance and how to be human online. We all know that is not about the tools or the technology, but the way people use it. The relationships are what really matter.
SEO Tools You Can Use Today
This session had one of the most energetic speaker. Wil Reynolds talked about tools for researching keywords and laying out a successful SEO strategy.
He suggested so many interesting tools (a lot of them free) that is actually hard to use and experiment all them is a short period of time. My selection of tools that I have used and approved includes
The Conversation Prism v2.0
Brian Solis and the Social Media map he had developed is something just amazing that you have to know if you want to be successful when it comes to Web2.0 and online marketing strategies.
A lot of people and business owner already heard that Social Media and Social Networks are good places for free or low cost advertisement, but if you don’t know how to get started, the Conversational Prism is a good way.
During his session Brian Solis talked about how the concepts of PR is changed and also explained how Social Media is actually about Sociology, not Technology.