Rules and Regulations about paid reviews from the Federal Trade Commission

Do you think is okay to pay for bloggers to write blog posts about your products? What do you think of bloggers who make money that way? Do you believe should have some rules or regulation about it?

On Bloggers School second radio of this season we will be talking to Richard Cleland representing the Bureau of Consumer Protection from the FTC (Federal Trade Commission) is going to talk about rules and regulations when it comes to paid product and service reviews made by bloggers.

We are also expecting Shannelle Armstrong, from the Sears Holding Corporation to share her thoughts about reviews made by kids.

The call in number to the show is (347) 215-7878.

Consequential Strangers and Social Media

After a summer break, Bloggers School Radio is back to our home on the BlogTalkRadio platform.

To recap, we spoke with Melinda Blau about her new book Consequential Strangers. If you like, you can listen to it in archives.

The way we heard about Melinda and her book was actually very funny. One of our followers (and “consequential stranger”) Michael J Smith mentioned us to her on a Twitter conversation. He said that we would love the book and it has everything to do with our ideas.

So, we got connected and here we are, talking about “Consequential Strangers - The Power of People Who Don’t Seem to Matter… But Really Do”. This is the topic of Melinda Blau’s book, co-written by Karen L. Fingerman, PhD.

It is a pretty interesting concept and discussion. The authors explain that we actually spend more time with our consequential strangers that with our intimates. They can be the waitress who serves your breakfast, the man at the news stand, your Twitter friends, people form Facebook that you don’t see for a long time. Maybe they are the ones who have the information you need.