What Is A Blog and What Is A Site, What Is A Landing Page?

What exactly is  a blog and what is the difference between it, a site and a landing page? Every single blog is a site, but not every website is a blog. A website is something static, so you can think of it as your brochure. A blog is an interactive site built on an open source platform such as WordPress, with space for comments, videos and relevant information. Your blog is actually your own news channel, that will make your brand and business more visible through search engines by providing useful content. On a blog, the user can not only get quality information, but also collaborate and participate by leaving comments, subscribing to a newsletter, joining a groups, or sharing links  for your post on your blogs, Twitter, Facebook etc.

Having a blog is developing a two ways communication road with your clients

A landing page is a promotional way to use your WordPress site, or your blog, as a call to action to purchasing your products and services. A landing page is an informative/virtual promotional material and shortcut that attracts, educates to finally converts visitors and potential clients into real costumers.

Why Online Marketing & Social Media are so important?

Including Social Media in your Marketing Strategy is a great way to create a digital word-of-mouth about your brand, besides giving to Internet users and professionals great content to talk about, so they can naturally share that information with their friends, families and contacts, giving your business more visibility generated through Inbound Marketing.

Your potential clients and costumers find you instead of you having to chase them!

Social Media obviously doesn’t work overnight and you should expect a six to twelve months period after serious effort to actually be able to start measuring data and profits. But what you should expect as result, after your Online Marketing & Social Media Strategy is implemented?

• To Educate, Entertain and Engage your clients and website visitors in topics about your niche, topic or area of expertise;
• To develop a strong Internet presence online and become  an authority online and offline when it comes to market or area of actuation, not only in your town, city or country, but in the whole world;
• To convert readers and people that Google information about what you do and sell into loyal readers and followers that will spread the word about your business;
• To become your own PR & Media channel, by creating original and quality content about your brand;
• During the era of Blogs, everybody has a voice, so why wait for  a mainstream media vehicle to do and article about your business, if you can do it yourself, publishing blog posts, pictures and videos that people can find forever?;
• To become and educational resource online when it comes to your subject.

A couple things not to forget about Social Media… The rule #1 is GIVE FIRST IN ORDER TO RECEIVE. Also, Social Media is not going to work if we don’t have the commitment of understanding of it as your free product.

Another very common question is “Why having followers and fans is so important nowadays?”. Having a blog or a site with followers and fan is compared to a traditional TV channel or show audience. An expressive amount of followers and friends represents how many people really trust your business and and are willing to use and talk well about your brand’s products and services.

What Exactly Is SEO?

You probably hear a lot about it, but do you really know what exactly SEO is? SEO stands for Search Engine Optimization, which means optimizing your site/blog for search engines like Google, Yahoo, Bing, Ask etc., by creating the right content, and naming your pages and files properly and several other actions. We can say Search Engine Optimization is a technique and demands certain knowledge and skills.

Why include SEO in your Online Marketing Strategy?

Besides creating great content to attract visitors, clients and fans, it is very important to optimize everything that is posted on the web, so people can actually find it in a very easy way. “What is the point of having the most beautiful website ever, if visitors can only get there if they have the exact address?”.

What should be your goal when implementing an Online Marketing & Social Media Strategy? Make Social Media and SEO the most important part of your Marketing, so you can be found not only by your name, but also by the products you sell and the services you offer. Having an Online Marketing & Social Media Plan in place will make you able to promote your brand for a more target audience, who is in fact looking for the things you can do.

So don’t forget: “Social Media is Market Research”, and the best way to listen and get direct feedback straight from your audience

Get a customized URL and lose the Blogspot

You can customize your URL using YourBrandName.com instead of having .Blogspot.com in your blog address and still keep using Blogger platform to host your blog.

The other way of having your dot com in the shape of a blog is buying your domain and then pay for a hosting service. What we did with BloggersSchool.com was buy the domain from GoDaddy and pay for their host. We are using WordPress.org plug in to power our new blog and it has being a super interesting experience. We will keep blogging here and on BloggersSchool.WordPress.com for learning interests.

The video below show how-to purchase and set up a Custom Domain through Blogger.

Web 2.0 NY & Tequila Trends Magazine Party

There are many event happening around and during the Web 2.0 Expo here in NYC starting on September 27th,  Web 2.0 Expo NY Events

We are very proud this year, since Bloggers School has the unique pleasure of hosting a Web 2.0 community event even bigger then last year

Join Bloggers School for the launch of  Tequila Trends Magazine and a night of happiness delivered.

Carolina Frederico Speaks At The First Annual Bloggers Soiree

“The First Annual Bloggers Soiree”

Not your typical humdrum networking event…

Hosted by DesireeFrieson.com, RedRoverStyle.com and HerJourneyMag.com, the First Annual Bloggers Soiree is a gathering of over 300+ leading bloggers in the Metro Area. Do not miss out on the hottest event for metro area bloggers.

If you need a full injection of inspiration, in order to become a blogger and make yourself more findable, relevant and updatable, Bloggers School‘s co-founder and international correspondent journalist, Carolina Frederico, will be speaking at the first edition of the Bloggers Soiree about how to create great organic content in order to rank on the first page of search engines like Google. 

NY1′s Reporter Asa Aarons Visits Bloggers School Workshop

Bloggers School first participation on Social Media Week NY was great and full of great results. Since the very first day of classes in Manhattan, we have seen people coming to the door to attend our lessons and asking questions about the topic we’ve chosen to talk about. That was just amazing, just like live Blogging.

Besides an overwhelming demand during Social Media, NY1 Asa Aarons showed up on Friday, to do a report about Bloggers school and its workshops for the NY1 Employment Session.