After a summer break, Bloggers School Radio is back to our home on the BlogTalkRadio platform.
To recap, we spoke with Melinda Blau about her new book Consequential Strangers. If you like, you can listen to it in archives.
The way we heard about Melinda and her book was actually very funny. One of our followers (and “consequential stranger”) Michael J Smith mentioned us to her on a Twitter conversation. He said that we would love the book and it has everything to do with our ideas.
So, we got connected and here we are, talking about “Consequential Strangers - The Power of People Who Don’t Seem to Matter… But Really Do”. This is the topic of Melinda Blau’s book, co-written by Karen L. Fingerman, PhD.
It is a pretty interesting concept and discussion. The authors explain that we actually spend more time with our consequential strangers that with our intimates. They can be the waitress who serves your breakfast, the man at the news stand, your Twitter friends, people form Facebook that you don’t see for a long time. Maybe they are the ones who have the information you need.
The fact that the Affiliate Summit East 2009 got started on Sunday afternoon made the third day at the Hilton Hotel, in New York, go smoother than I was imagining. The Tuesday was for me more technical and focus on Affiliate Marketing issues, like affiliate campaigns, advertisement and regulations.
Peter Shankman, founder and CEO of The Geek Factory, was the keynote speaker of the day. He is a funny and pretty creative guy, who told the audience about his adventure creating an online business and selling t-shirts at Times Square many years ago.
Shankaman also launched HARO, at HelpAReporter.com, that he created to connect journalists with sources via social media. He reached 5 points that are or are going to be considered very important in human being communitation:
- Be transparent
- Be relevant
- Learn how to write (according to the speaker, 80% of our communication is going to be from written communication)
- Always arrive to appointments 30 min early to be top of mind
- Understand that your job is not longer do your own PR, but use Social Media to have people to do it for you
Keeping Your Affiliate Program Clean
My second choice of the day was to go deeper and learn more about affiliate campaigns. The public target of that session was companies with a big number of affiliates. The panel moderated by David Naffziger, CEO of BrandVerity, taught and discussed about tools to manage campaigns, what to expect from affiliates, and terms like "Typosquatting"; – when some desonest affiliate marketers take advantage ot typographical errors made by Internet users when inputting a website address into a web browser to direct them to an alternative website owned by the affiliate.
Hot Topics in Marketing Compliance and Enforcement
That was my last pick for the three days of event. The session was very clarifying about regulations, rules and critical legal issues faced by the Affiliate Marketing industry nowadays. One of the members of the panel pointed a super interesting list about what now can be consider advertisement:
- Traditional media
- Company site
- Public relations
- Branded content
- Viral videos
- Products placement
- Reviews site
- Facebook pages
- Twitter profiles
The major advices for affiliate marketers and bloggers paid ny reviews are to always tell the truth and keep their promises.
The second day at the Affiliate Summit East 2009 was a little bit different than the first one. On the second and third day we have keynote speaker to open the day.
The kick off was Chris Brogan, president of New Marketing Labs, opening keynote. He was joined by Julien Smith, co-author of his book “Trust Agents”.
A few ideas were the center of their speech. The first think they mention was the competition for attention we are facing nowadays and the three levels of attention:
Thinking of that, the boys gave up a lot of precious advices to make the difference and be on the top of the game. Here are few insights Brogan and Smith shared with the audience:
Create your own game
- Find you value differentiation, something that you have done that you don’t consider a big deal, but it is a lot for others, such as speak multiple languages, have a very particular job;
- Create a new word or expression for yourself, like Tim Ferris did with the Four Hour Work Week
- Learn the systems, what means understand how things works in different environments, so you can find your way in
- Find the agent zero, or the person who is influential inside or outside that group
- Seek for friction less distribution
- Be everywhere and create
Personally, my favorite thoughts from the keynote speaker are actually something that I am trying to do for a long time, but I do like their approach. Nowadays, it is very important to learn how to be human at a distance and how to be human online. We all know that is not about the tools or the technology, but the way people use it. The relationships are what really matter.
SEO Tools You Can Use Today
This session had one of the most energetic speaker. Wil Reynolds talked about tools for researching keywords and laying out a successful SEO strategy.
He suggested so many interesting tools (a lot of them free) that is actually hard to use and experiment all them is a short period of time. My selection of tools that I have used and approved includes
The Conversation Prism v2.0
Brian Solis and the Social Media map he had developed is something just amazing that you have to know if you want to be successful when it comes to Web2.0 and online marketing strategies.
A lot of people and business owner already heard that Social Media and Social Networks are good places for free or low cost advertisement, but if you don’t know how to get started, the Conversational Prism is a good way.
During his session Brian Solis talked about how the concepts of PR is changed and also explained how Social Media is actually about Sociology, not Technology.
The Affiliate Summit event for an affiliate newbie and passionate blogger can be very challenging and surprising on many levels. First because the process of learning and understanding exactly What affiliate marketing is during the event is something that happens almost in a subliminal way if you are attending the show for the fist time.
If you have a personal or professional blog you probably already heard that you can make money on Affiliate Marketing, but do you really know the meaning of that term? The first step to understand the difference between the written “Merchant” and “Affiliate” on the badges that people wear during the event.
The video above shows the Affiliate Summit East 2009 Exhibit Floor and its Bloggers Lounge, open during the three days of event, at the Hilton Hotel, in New York
What is Affiliate Marketing?
The Merchant is also known as the advertiser and the Affiliate Is also known as the publisher who create content to sell products or services. The Affiliates can make money per click on the links they have on their sites or receive a commission on sales that come from those links.
The relationships in the Affiliate Marketing industry happen between Merchants, Networks, Publishers and then Consumers. Now you can also include Affiliate Management Agencies, Super-Affiliates and Specialized Third Parties vendors in that game. If you search on Google, you will find a good definition on Wikipedia for “What is Affiliate Marketing”.
Attending the Affiliate summit is a good opportunity to see how the super star Bloggers are rocking that world. It is interesting to watch to many different styles of speakers, the ones who have amazing cases of success and the ones who give up the rule of thumbs for how to do it.
Bloggers School attended with press passes the three days of event. From August 9 -11, we had the chance to participate of a few educational sessions.
What is a flog? What defines a blog?
A blog is a weblog, an updatable website, where you post articles called blog posts. Your posts might contain pictures, videos besides text, but the most important thing is that blog posts are supposed to have useful content, information and resources about specific topics. Blog posts allow comments, that can be moderate or not by the blog owner. Another important and interesting characteristic is that in a blog you can easily tag the content of your posts by using keywords. That is how your post can be more findable by search engines like Google and Yahoo when people search using the same words you used to tag your content.
The bottom line is that every blog is a website, but not every website is a blog. Nowadays, a lot of people are using their blogs as a website installing plug ins like the WordPress. By doing that, besides a page for your blog, you can create multiple and different pages, like a website, where you can keep static information, like About Us, Prices, Location etc. Comparing to real life, your website is your brochure, and your blog is your news channel.
A flog is a fake blog used by people who don’t really care about quality content or sharing valuable info that may help others. Mostly used by New Age Affiliate Marketers who see this as a way to monetize only to hit a wall sooner than they think. The reason they burn out is that the info is the most important think people are searching for.
Bloggers School moderated a discussion about Flogs and Affiliate Marketing at eComXpo, on July 8th 2009. You can register even though the show is over, it is also free and the content is available for three months, if you want to play back the “Dirty Little Secret Panel”.
Wow, here we go! Search Engine Strategies New York 2009 was great. I would like to talk about the dos and donts of duplicate content, one of the most interesting panel discussions on the event.
More and more site owners are concerned about Duplicate Content & Multiple Site Issues, Search Engine such as Google or Yahoo can penalize you if you have more than one page or site with the same content. That is what we call duplicate content.
If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.So here are a few highlights from that session.
1) Duplicate content is not good always change it up new text keywords and overall content.
2) Always use a 301 redirect when using more then one URL to pint to one site or blog.
3)Having your brand name on more then one platform as a blogger only works with content that is not the same.