Tracking And Analytics | BLOGGERS SCHOOL

Home » Tracking and Analytics

Affiliate Summit East 2009: Day 2

The second day at the Affiliate Summit East 2009 was a little bit different than the first one. On the second and third day we have keynote speaker to open the day.

The kick off was Chris Brogan, president of New Marketing Labs, opening keynote. He was joined by Julien Smith, co-author of his book “Trust Agents”.

A few ideas were the center of their speech. The first think they mention was the competition for attention we are facing nowadays and the three levels of attention:

Awareness
Reputation
Trust

Thinking of that, the boys gave up a lot of precious advices to make the difference and be on the top of the game. Here are few insights Brogan and Smith shared with the audience:

Create your own game

Find you value differentiation, something that you have done that you don’t consider a big deal, but it is a lot for others, such as speak multiple languages, have a very particular job;
Create a new word or expression for yourself, like Tim Ferris did with the Four Hour Work Week
Learn the systems, what means understand how things works in different environments, so you can find your way in

Get inside

Find the agent zero, or the person who is influential inside or outside that group
Seek for friction less distribution
Be everywhere and create

Personally, my favorite thoughts from the keynote speaker are actually something that I am trying to do for a long time, but I do like their approach. Nowadays, it is very important to learn how to be human at a distance and how to be human online. We all know that is not about the tools or the technology, but the way people use it. The relationships are what really matter.

SEO Tools You Can Use Today

This session had one of the most energetic speaker. Wil Reynolds talked about tools for researching keywords and laying out a successful SEO strategy.

He suggested so many interesting tools (a lot of them free) that is actually hard to use and experiment all them is a short period of time. My selection of tools that I have used and approved includes

The Conversation Prism v2.0

Brian Solis and the Social Media map he had developed is something just amazing that you have to know if you want to be successful when it comes to Web2.0 and online marketing strategies.

The Conversational Prism v2.0

A lot of people and business owner already heard that Social Media and Social Networks are good places for free or low cost advertisement, but if you don’t know how to get started, the Conversational Prism is a good way.

During his session Brian Solis talked about how the concepts of PR is changed and also explained how Social Media is actually about Sociology, not Technology.

Ready more about Affiliate Summit East 2009: Day 1 and Affiliate Summit East 2009: Day 3, that happened in August, in New York City.

Affiliate Summit East 2009: Day 2

Using free stat tracking tools to help you see your efforts

If you blog with passion you need to be tracking your efforts online. Today there are many tools that can help you to gain more insight into what readers are reading and how they find your links online.

First we all blog because we can, want and are able to do so with ease, but have you ever wondered if people are reading. One thing about blogging is that you can not track your online success by looking at comments until big traffic hits.

You should first install these following free analytic tools that work well in giving you some direction when it comes to SEO.

1) Woopra is a way cool tracking tool that gives live real time results on your traffic. You can see from where you traffic came from, where they arrived in your page, how long they staid and weather or not it came from organic search or sponsored links.

2) Lijit sends a weekly report on traffic and other important stats that can help shape your efforts. Lijit is also a search box widget you can add to your blog. This will allow readers to search keywords for posts you may have done. It will pull post from your blog’s archive. Lijit also shows others all your profiles on all your social networks by hitting buttons inside this widget.

Listen to Bloggers School interview with Lijit, to learn more about this tool.

3) Feedjit is the first tracking widget I ever used on my blogs. It is simple and tells the story you need to know about your visitors. Shows searches and links to Google pages and other search engines, showing how the search was performed. One thing is the location finder is good but not very precise. Sometimes it will show a visitor from somewhere they are not in. Two ways to test this are:

While traveling view check the Feedjit in your blog, but be sure and set the widget settings to stop ignoring your browser. This tool is able to track our not your IP address, so you can ignore your visits to your site and get true results.

Have a friend from another town, city, state or country go to your blog so you can compar the location you see to the location this person really is.

Learning how your readers are coming to you, how they are searching and what keywords they are using will help you to make adjustments to your content. One of the best things of blogs is that everything is easily editable and updatable. Take advantage of it and optimize your content. However, never forget you are writing and talking to people, not to search engines. Test, test, test! Ask people’s opinion, compare and mesure.

Google Analytics is very powerful tool, but their reports are not very precise when it comes to blogs.