Bloggers School is Covering the Conference and Expo Search Engine Strategies NY 2009

Search Engine Optimization and Search Engine Marketing are definitely topics every Professional Bloggers should know about. The fact that regular users are now creating content (even if they are just leaving a comment in some page) changed totally the SEO and SEM prism.

If you want to learn more about these topics you better get sticky to this site. Bloggers School is going to bring you the best of the Conference and Expo Search Engine Strategies NY 2009. There are lots of great tracks about Blogging and new media.

We will find out more this Wednesday 8PM EST on Bloggers School Radio. We will talking about the event’s calendar and the classes and workshop we will attend.

Next week, Wednesday 18th we will talk to Matt McGowan, VP & Publisher for Incisive Media Plc. He oversees all marketing activities for the ClickZ Network and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.

Prior to joining Incisive, Matt was a Vice President at PropertyRoom.com, where he oversaw all Sales, Marketing and Operations for the Southern California based Auction Services Company. Earlier in his career in San Francisco, CA, Matt developed an e-business strategy for the multinational publishing house, Pearson Plc, and prior to that Matt worked on the institutional desk for Schwab Capital Markets and Trading a division of Charles Schwab Inc, in New York, NY and San Francisco, CA.

Our other special guest is Matt Peters from Pandemic Labs. His company is specials and Viral Marketing, a type of virtual word-of-mouth.

So if you have questions, write it down and give us a call. (347) 215-7878 between 8PM and 9PM EST. If you miss it, you can always listen to our archive.

Blogging for money reaches the Mainstream Media in NY Daily News in article about the uses of Social Media

Blogging for money is nothing new for those who are already getting paid or paying out. Those are the ones who realized the power of putting out content and giving up something for free to get clients or make sales. Also, big companies that advertise on TV now have realized that traditional commercials and press releases are no longer that effective.

We now live in a time when we can do what we love and monetize it with ease, through sponsorships, barter product reviews, Affiliate Marketing and more. It is easier than you think if you are willing to work as hard for yourself as you do for your boss.

This topic is so hot that NY Daily News dedicated an entire page in their “Money” section about Social Media uses and how to monetize your blogs. In the article called “Blogging for Bucks: How Pros Get Paid for Their Work” the reporter Mildred L. Culp showcases the professional bloggers who get paid or cause marketing for the topics they know the most and love the best.

Make your business free of the Yellow Pages and advertise for free using Inbound Marketing online

You know you have a good product, but is difficult to make sales because the costumers can’t find you? Then you figure you need some marketing and advertises: flayers, Yellow Pages, announces on newspapers… Okay, might work, but this is kind of expensive. Besides that, why do you think people are going to choose your product in the middle of so much information, so many options?

Don’t get desperate. Breath and think about Inbound Marketing. Instead of getting yourself out there and trying to catch people’s attention in an ostensible way, make the costumers find you. They prefer this way.

The biggest tip on this post is:

Give up information for free
Sell your knowledge, expertise and solutions

What it means is nowadays, with so much free information, people search, compare and need to trust your product and your brand before purchasing. You educate first, and then you sell.

Blogging and Social Media have been doing an amazing job when comes to advertising your business for free online. Check out these videos from HubSpot, witch are Inbound Marketing campaigns for itself. HubSpot is authority on Inbound Marketing and their videos are fun, funny, instructive and really make you feel like “Hum, I want to learn more about this company and its products”.

The video below became and internet viral campaign and it is a parody of Alanis Morissete song “You Ought a Know”.

This second video is another fun approach from HubSpot for telemarketing sales and old school marketing techniques. Have fun!