What Is A Blog and What Is A Site, What Is A Landing Page?

What exactly is  a blog and what is the difference between it, a site and a landing page? Every single blog is a site, but not every website is a blog. A website is something static, so you can think of it as your brochure. A blog is an interactive site built on an open source platform such as WordPress, with space for comments, videos and relevant information. Your blog is actually your own news channel, that will make your brand and business more visible through search engines by providing useful content. On a blog, the user can not only get quality information, but also collaborate and participate by leaving comments, subscribing to a newsletter, joining a groups, or sharing links  for your post on your blogs, Twitter, Facebook etc.

Having a blog is developing a two ways communication road with your clients

A landing page is a promotional way to use your WordPress site, or your blog, as a call to action to purchasing your products and services. A landing page is an informative/virtual promotional material and shortcut that attracts, educates to finally converts visitors and potential clients into real costumers.

Why Online Marketing & Social Media are so important?

Including Social Media in your Marketing Strategy is a great way to create a digital word-of-mouth about your brand, besides giving to Internet users and professionals great content to talk about, so they can naturally share that information with their friends, families and contacts, giving your business more visibility generated through Inbound Marketing.

Your potential clients and costumers find you instead of you having to chase them!

Social Media obviously doesn’t work overnight and you should expect a six to twelve months period after serious effort to actually be able to start measuring data and profits. But what you should expect as result, after your Online Marketing & Social Media Strategy is implemented?

• To Educate, Entertain and Engage your clients and website visitors in topics about your niche, topic or area of expertise;
• To develop a strong Internet presence online and become  an authority online and offline when it comes to market or area of actuation, not only in your town, city or country, but in the whole world;
• To convert readers and people that Google information about what you do and sell into loyal readers and followers that will spread the word about your business;
• To become your own PR & Media channel, by creating original and quality content about your brand;
• During the era of Blogs, everybody has a voice, so why wait for  a mainstream media vehicle to do and article about your business, if you can do it yourself, publishing blog posts, pictures and videos that people can find forever?;
• To become and educational resource online when it comes to your subject.

A couple things not to forget about Social Media… The rule #1 is GIVE FIRST IN ORDER TO RECEIVE. Also, Social Media is not going to work if we don’t have the commitment of understanding of it as your free product.

Another very common question is “Why having followers and fans is so important nowadays?”. Having a blog or a site with followers and fan is compared to a traditional TV channel or show audience. An expressive amount of followers and friends represents how many people really trust your business and and are willing to use and talk well about your brand’s products and services.

Make your business free of the Yellow Pages and advertise for free using Inbound Marketing online

You know you have a good product, but is difficult to make sales because the costumers can’t find you? Then you figure you need some marketing and advertises: flayers, Yellow Pages, announces on newspapers… Okay, might work, but this is kind of expensive. Besides that, why do you think people are going to choose your product in the middle of so much information, so many options?

Don’t get desperate. Breath and think about Inbound Marketing. Instead of getting yourself out there and trying to catch people’s attention in an ostensible way, make the costumers find you. They prefer this way.

The biggest tip on this post is:

Give up information for free
Sell your knowledge, expertise and solutions

What it means is nowadays, with so much free information, people search, compare and need to trust your product and your brand before purchasing. You educate first, and then you sell.

Blogging and Social Media have been doing an amazing job when comes to advertising your business for free online. Check out these videos from HubSpot, witch are Inbound Marketing campaigns for itself. HubSpot is authority on Inbound Marketing and their videos are fun, funny, instructive and really make you feel like “Hum, I want to learn more about this company and its products”.

The video below became and internet viral campaign and it is a parody of Alanis Morissete song “You Ought a Know”.

This second video is another fun approach from HubSpot for telemarketing sales and old school marketing techniques. Have fun!