What Exactly Is SEO?

You probably hear a lot about it, but do you really know what exactly SEO is? SEO stands for Search Engine Optimization, which means optimizing your site/blog for search engines like Google, Yahoo, Bing, Ask etc., by creating the right content, and naming your pages and files properly and several other actions. We can say Search Engine Optimization is a technique and demands certain knowledge and skills.

Why include SEO in your Online Marketing Strategy?

Besides creating great content to attract visitors, clients and fans, it is very important to optimize everything that is posted on the web, so people can actually find it in a very easy way. “What is the point of having the most beautiful website ever, if visitors can only get there if they have the exact address?”.

What should be your goal when implementing an Online Marketing & Social Media Strategy? Make Social Media and SEO the most important part of your Marketing, so you can be found not only by your name, but also by the products you sell and the services you offer. Having an Online Marketing & Social Media Plan in place will make you able to promote your brand for a more target audience, who is in fact looking for the things you can do.

So don’t forget: “Social Media is Market Research”, and the best way to listen and get direct feedback straight from your audience

Guy Kawasaki’s controversy surrounds SES NY 2009

The controversial Guy Kawasaki opened up a huge discussion about the way he uses Twitter during the 10th edition of the Search Engine Strategies New York 2009. One of the biggest event that highlights Search Engine Optimization and Search Engine Marketing Strategies for beginners and advanced took place in the Hilton Hotel, in Manhattan, from March 23rd to 27th.

The topic of Kawasaki’s keynote was “Twitter As a Tool for Social Media”, but a lot of people left the place thinking as Twitter as a tool for spamming your followers. He actually showed tricks and tips to upgrade your followers numbers and demonstrated how having more than 96,000 followers can be something powerful.

Guy also presented a few tools and platform he uses to send automatic answers to Twitter’s users, and how he selects interesting or bizarre links just to be Re-Twitted.

Here it is a list of tools Guy Kawasaki aplies to power his Twitter use:

• Retweetist: Used to repeat some information previously tweeted by another user
• TweetDeck: He shows his personal TweetDeck and how things are all broken out.
• Twhirl: He uses Twhirl to monitor his two Twitter accounts
• CoTweet: Built for companies who are tweeting. It’s Web-based and suggested for people who have multiple accounts or multiple people. You can assign tweets to people and monitor tweets.

Bloggers School is Covering the Conference and Expo Search Engine Strategies NY 2009

Search Engine Optimization and Search Engine Marketing are definitely topics every Professional Bloggers should know about. The fact that regular users are now creating content (even if they are just leaving a comment in some page) changed totally the SEO and SEM prism.

If you want to learn more about these topics you better get sticky to this site. Bloggers School is going to bring you the best of the Conference and Expo Search Engine Strategies NY 2009. There are lots of great tracks about Blogging and new media.

We will find out more this Wednesday 8PM EST on Bloggers School Radio. We will talking about the event’s calendar and the classes and workshop we will attend.

Next week, Wednesday 18th we will talk to Matt McGowan, VP & Publisher for Incisive Media Plc. He oversees all marketing activities for the ClickZ Network and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.

Prior to joining Incisive, Matt was a Vice President at PropertyRoom.com, where he oversaw all Sales, Marketing and Operations for the Southern California based Auction Services Company. Earlier in his career in San Francisco, CA, Matt developed an e-business strategy for the multinational publishing house, Pearson Plc, and prior to that Matt worked on the institutional desk for Schwab Capital Markets and Trading a division of Charles Schwab Inc, in New York, NY and San Francisco, CA.

Our other special guest is Matt Peters from Pandemic Labs. His company is specials and Viral Marketing, a type of virtual word-of-mouth.

So if you have questions, write it down and give us a call. (347) 215-7878 between 8PM and 9PM EST. If you miss it, you can always listen to our archive.