Web 2.0 Expo 2010 Comes To New York City

Web 2.0 Expo New York 2010 focuses on Platforms for Growth, diving into the platform opportunities for the whole web ecosystem, particularly mobile, real-time, and the social web. Last year real-time search started to take center stage as the conversation and the realization of the powers of real-time search got under way.  This years Web 2.0 Expo will look into the growth of  real-time, social Web and mobile as the tools and platforms that will lead us into 2011.

Bloggers School Social Media Workshop & Tweetup

The Roger Smith Hotel, also known as The Social Media Hotel in Manhattan (@RSHotel), is going to host Bloggers School Workshop “Blogging Techniques, WordPress & SEO Tips for your Content”, on Tue. Dec. 15th at 5pm. The admission price is $49.99.

No matter if you are blogging for money or for passion, your blog is about to blow up!

The Thinker, by Rodin

How do you blog? Why are you blogging? What is your blog about?

Blogs got started as unpretentiously, simple online diaries, and became one of the easiest, faster and funniest way to make money. Why? Because it is all about you! You can choose the topic, and the post, pick the pictures and a template. You are the writer, the publisher, the editor, the audience, all the same time.

People who blog for money naturally blog differently then the ones who blog only for the need of putting their ideas out. Who are being more successful? That is a tricky question.

Make your business free of the Yellow Pages and advertise for free using Inbound Marketing online

You know you have a good product, but is difficult to make sales because the costumers can’t find you? Then you figure you need some marketing and advertises: flayers, Yellow Pages, announces on newspapers… Okay, might work, but this is kind of expensive. Besides that, why do you think people are going to choose your product in the middle of so much information, so many options?

Don’t get desperate. Breath and think about Inbound Marketing. Instead of getting yourself out there and trying to catch people’s attention in an ostensible way, make the costumers find you. They prefer this way.

The biggest tip on this post is:

Give up information for free
Sell your knowledge, expertise and solutions

What it means is nowadays, with so much free information, people search, compare and need to trust your product and your brand before purchasing. You educate first, and then you sell.

Blogging and Social Media have been doing an amazing job when comes to advertising your business for free online. Check out these videos from HubSpot, witch are Inbound Marketing campaigns for itself. HubSpot is authority on Inbound Marketing and their videos are fun, funny, instructive and really make you feel like “Hum, I want to learn more about this company and its products”.

The video below became and internet viral campaign and it is a parody of Alanis Morissete song “You Ought a Know”.

This second video is another fun approach from HubSpot for telemarketing sales and old school marketing techniques. Have fun!